What is a product configurator?

A product configurator is an interactive web tool that lets buyers build a complex product step by step — choosing finishes, sizes, mounting, and accessories — while rules prevent invalid combinations and generate quote-ready output.

How does a configurator reduce quoting errors?

Product rules and a compatibility engine are encoded once, so impossible combinations are never shown. Every configuration produces clean SKU strings, spec sheets, and structured data, removing the manual steps that cause quoting and manufacturing errors.

Is this like CPQ software for lighting and manufacturing?

It covers the same configure-price-quote goals, but we build a custom tool around your actual catalog, visuals, and sales workflow instead of forcing your products into a generic CPQ template.

Open-plan office lit by a grid of Tacet ceiling light panels by Axis Lighting, with desks beside a floor-to-ceiling window

Product Configurators

Let buyers configure complex products without calling sales.

We design and build custom web configurators for lighting and manufacturing companies, turning catalogs, rules, visuals, and quote data into one guided buying experience.

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10x

Faster path from product interest to a valid configuration.

Invalid combinations shown when product rules are encoded correctly.

24/7

Self-serve specification for architects, dealers, and sales teams.

The Problem

Complex catalogs create friction before the sale even starts.

When a product has finishes, sizes, mounting rules, accessories, layouts, and compatibility constraints, static catalogs cannot carry the buying journey alone. Customers need clarity before they are ready to talk.

Buyers need too many PDFs, emails, and sales calls to understand what is possible.

Sales teams spend hours validating options instead of moving qualified deals forward.

Product rules live in spreadsheets, catalogs, and tribal knowledge across the company.

Manual spec sheets and SKU strings create errors that slow quoting and manufacturing.

Who It Helps

Built for teams selling products with many valid answers.

If customers must make several linked choices to reach a quote-ready product, a configurator turns complexity into momentum.

Lighting Manufacturers

Architectural, acoustic, commercial, and decorative lighting brands with deep option sets and specification rules.

Industrial Manufacturers

Teams selling configurable equipment, fixtures, furniture, assemblies, or made-to-order products.

Architects & Specifiers

Design partners who need fast answers, visual clarity, and clean spec output without waiting on a rep.

Dealers & Sales Teams

Internal and channel teams that need one accurate tool for quoting, validation, and product education.

What We Build

A sales tool that makes the right product easier to choose.

Guided Configuration Flow

A decision-led interface that moves users from intent to a valid, buildable product without overwhelming them.

Real-Time Product Visualization

Interactive previews, finish changes, dimensions, layouts, and product states that update as choices change.

Rules And Compatibility Engine

Product logic that prevents impossible combinations, hides irrelevant choices, and keeps every path accurate.

Spec Sheets And SKU Output

Generate branded PDFs, SKU strings, summaries, drawings, or quote-ready payloads directly from the configuration.

Sales And Operations Integrations

Send configurations into CRMs, ERPs, quote systems, inboxes, or internal dashboards with the right metadata attached.

Admin-Friendly Catalog Updates

Build a structure your team can maintain as finishes, SKUs, product lines, and compatibility rules evolve.

The Result

Cleaner specifications, faster quotes, and fewer preventable errors.

Guide

Buyers move through the right decisions in the right order with fewer dead ends.

Validate

Rules prevent impossible choices before they reach sales, quoting, or production.

Visualize

Customers can see the product, compare options, and understand tradeoffs while intent is high.

Quote

Sales receives structured, quote-ready configuration data instead of a vague request.

Proof

We built Tacet for Axis Lighting.

Axis Lighting needed a better way for architects, designers, and specifiers to explore acoustic lighting systems. We designed and built Tacet, a browser-based configurator for building, visualizing, and specifying product layouts without sales-rep bottlenecks.

The tool gives users more independence, reduces repetitive sales support, and positions Axis Lighting as a manufacturer that makes complex specification feel modern and approachable.

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How We Work

From product logic to launch-ready configurator.

Catalog Discovery

We map product lines, options, dependencies, data sources, sales workflows, and specifier needs.

UX And Rules Design

We turn complex choice trees into a guided flow with clear defaults, constraints, and visual feedback.

Build And Integrate

We engineer the interface, rules engine, output generation, admin structure, and required integrations.

Launch And Evolve

We deploy, support adoption, train your team, and keep the configurator current as the catalog changes.

Ready To Talk?

Turn your catalog into a guided buying experience.

Book a 30-minute discovery call. We will walk through your product catalog, buyer decisions, sales workflow, and what a configurator could look like for your business.

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