Product Configurators: Let buyers configure complex products without calling sales.
Opamedia designs and builds custom web product configurators for lighting and manufacturing companies, turning catalogs, rules, visuals, and quote data into one guided buying experience. We built the Tacet and StencilFlex configurators for Axis Lighting.
Request received.
Thanks — we'll email you to arrange your discovery call.
Free discovery call. No obligation.
Guide
Step-by-step choices from product interest to a valid configuration.
Rules
Compatibility logic filters out invalid product combinations.
24/7
Self-serve specification for architects, dealers, and sales teams.
Complex catalogs create friction before the sale even starts.
When a product has finishes, sizes, mounting rules, accessories, layouts, and compatibility constraints, static catalogs cannot carry the buying journey alone. Customers need clarity before they are ready to talk.
Buyers need too many PDFs, emails, and sales calls to understand what is possible.
Sales teams spend hours validating options instead of moving qualified deals forward.
Product rules live in spreadsheets, catalogs, and tribal knowledge across the company.
Manual spec sheets and SKU strings create errors that slow quoting and manufacturing.
Built for teams selling products with many valid answers.
If customers must make several linked choices to reach a quote-ready product, a configurator turns complexity into momentum.
Lighting Manufacturers
Architectural, acoustic, commercial, and decorative lighting brands with deep option sets and specification rules.
Industrial Manufacturers
Teams selling configurable equipment, fixtures, furniture, assemblies, or made-to-order products.
Architects & Specifiers
Design partners who need fast answers, visual clarity, and clean spec output without waiting on a rep.
Dealers & Sales Teams
Internal and channel teams that need one accurate tool for quoting, validation, and product education.
A sales tool that makes the right product easier to choose.
Guided Configuration Flow
A decision-led interface that moves users from intent to a valid, buildable product without overwhelming them.
Real-Time Product Visualization
Interactive previews, finish changes, dimensions, layouts, and product states that update as choices change.
Rules And Compatibility Engine
Product logic that prevents impossible combinations, hides irrelevant choices, and keeps every path accurate.
Spec Sheets And SKU Output
Generate branded PDFs, SKU strings, summaries, drawings, or quote-ready payloads directly from the configuration.
Sales And Operations Integrations
Send configurations into CRMs, ERPs, quote systems, inboxes, or internal dashboards with the right metadata attached.
Admin-Friendly Catalog Updates
Build a structure your team can maintain as finishes, SKUs, product lines, and compatibility rules evolve.
Cleaner specifications, faster quotes, and fewer preventable errors.
Guide
Buyers move through the right decisions in the right order with fewer dead ends.
Validate
Rules prevent impossible choices before they reach sales, quoting, or production.
Visualize
Customers can see the product, compare options, and understand tradeoffs while intent is high.
Quote
Sales receives structured, quote-ready configuration data instead of a vague request.
We built the Tacet and StencilFlex configurators for Axis Lighting.
Axis Lighting needed a better way for architects, designers, and specifiers to explore acoustic lighting systems. We designed and built the Tacet configurator, a browser-based tool for building, visualizing, and specifying product layouts without sales-rep bottlenecks.
The tool gives users more independence, reduces repetitive sales support, and positions Axis Lighting as a manufacturer that makes complex specification feel modern and approachable. Axis then came back for a second configurator: the StencilFlex Builder, a drawing canvas for composing modular rail-and-hub lighting frameworks.
From product logic to launch-ready configurator.
01
Catalog Discovery
We map product lines, options, dependencies, data sources, sales workflows, and specifier needs.
02
UX And Rules Design
We turn complex choice trees into a guided flow with clear defaults, constraints, and visual feedback.
03
Build And Integrate
We engineer the interface, rules engine, output generation, admin structure, and required integrations.
04
Launch And Evolve
We deploy, support adoption, train your team, and keep the configurator current as the catalog changes.
Product configurator questions, answered.
What is a product configurator?
A product configurator is an interactive web tool that lets buyers build a complex product step by step — choosing finishes, sizes, mounting, and accessories — while rules prevent invalid combinations and generate quote-ready output.
How does a configurator reduce quoting errors?
Product rules and a compatibility engine are encoded once, so impossible combinations are never shown. Every configuration produces clean SKU strings, spec sheets, and structured data, removing the manual steps that cause quoting and manufacturing errors.
Is this like CPQ software for lighting and manufacturing?
It covers the same configure-price-quote goals, but we build a custom tool around your actual catalog, visuals, and sales workflow instead of forcing your products into a generic CPQ template.
Can it integrate with our CRM, ERP, or quote system?
Yes. Configurations can be sent into CRMs, ERPs, quote systems, inboxes, or internal dashboards with the right metadata attached, so sales and operations receive structured, quote-ready data.
Which lighting configurators has Opamedia built?
Opamedia designed and built two for Axis Lighting: the Tacet configurator, a browser-based tool for building, visualizing, and specifying acoustic lighting layouts, and the StencilFlex Builder, a drawing canvas where specifiers compose modular rail-and-hub lighting frameworks and send a bill of materials for quote.
What can a configurator produce at the end?
Depending on the product, a finished configuration can generate a branded spec sheet or PDF, SKU strings, a bill of materials, a shareable link that reopens the design, and a structured quote request sent to your sales inbox, CRM, or ERP.
Turn your catalog into a guided buying experience.
Request a discovery call and we'll take it from there. We will walk through your product catalog, buyer decisions, sales workflow, and what a configurator could look like for your business.
Request received.
Thanks — we'll email you to arrange your discovery call.
Free discovery call. No obligation.
Let’s Build Something
That Works
Message Sent!
Thank you for reaching out. We have received your message and will get back to you shortly.